First branding consultation

Service Description

A 90-minute strategic and branding consultation is an intensive and focused meeting that aims to thoroughly analyze and develop the brand strategy and visual identity of a company, project or individual. Such a consultation may include the following elements: Analysis of the current brand situation - Understanding the current position in the market, strengths, weaknesses, opportunities and threats (SWOT analysis). Defining business and branding goals - Determining what the client wants to achieve through branding and what business goals are priorities. Developing or reviewing a brand strategy - Defining key elements of the brand, such as its mission, vision, values, brand personality and its unique selling proposition (UPS). Identifying the target audience - Precisely defining the audience, their needs, behaviors and ways of communicating. Communication and distribution strategy - Developing a brand communication strategy, including selecting the appropriate communication channels and social media to reach the selected target group. Visual Identity and Style Direction - Discussion of the visual identity elements, such as logo, color palette, and typography, that best reflect the brand’s character. Action Plan and Next Steps - Establishing specific actions to be taken to implement the branding strategy, along with a proposed timeline. Support and Advice - Answering questions, addressing concerns, and providing practical advice on how to maintain brand consistency and increase brand recognition. Feedback and Recommendations - Providing constructive feedback and recommendations that will help further develop the brand.